We're excited to share a new customer success story showcasing how Graphite, a leading AI-powered SEO company, transformed their revenue operations by implementing Subskribe's comprehensive quote-to-revenue platform.
As a self-funded, bootstrapped company with approximately 140 employees, Graphite faced significant operational challenges when expanding from their successful SEO agency business to launching a dedicated SaaS offering in 2024. Their manual processes that worked for 30-40 agency clients couldn't scale to support hundreds of SaaS customers without adding substantial operational overhead.
The Challenge: Scaling Beyond Manual Processes
Graphite's success story began five years ago as an SEO agency serving major clients like Calm, Webflow, and Neiman Marcus. Their proprietary AI-powered tools developed for internal use became so effective that clients began requesting direct access, prompting Graphite to launch a dedicated SaaS business.
However, their existing revenue operations processes presented several roadblocks:
- Time-intensive manual workflows: Quote creation, approval processes, and DocuSign template preparation required significant time investment
- Disconnected systems: Separate platforms for CRM, document signing, and accounting required constant human intervention
- Limited scalability: Manual processes that worked for dozens of clients couldn't efficiently support hundreds
- Resource constraints: As a bootstrapped company, Graphite needed efficient solutions that maximized their team's productivity
"We knew that on the SaaS side, to have a good SaaS business, you need to have hundreds of clients," explained Rafa Tihanyi, VP of Operations at Graphite. "For us to do that, we would need tools that could scale with us."
Finding the Perfect Solution
After evaluating various options, Graphite selected Subskribe for its:
- Comprehensive quote-to-revenue capabilities: A unified platform covering the entire financial operations workflow
- Seamless tech stack integration: Complete integration between Salesforce, DocuSign, and QuickBooks
- Automated workflows: Streamlined processes from opportunity close to payment collection
- Customer-first approach: Responsive support team accessible via Slack and shared commitment to customer success
"Subskribe immediately stood out during our evaluation process," recalls Tihanyi. "After our first meeting, we knew we had found something special. The platform's comprehensive capabilities exceeded our expectations and outshined every other solution we considered."
Impressive Results: 80% Time Savings and Beyond
Since implementing Subskribe, Graphite has experienced transformative improvements:
- Dramatic efficiency gains: Reduced per-client processing time from 60 minutes to just 5 minutes
- Extensive automation: Automated 80% of revenue operations workflows
- Perfect reliability: Achieved 100% system reliability since launch
- Seamless SaaS launch: Launched their SaaS offering with zero billing disruptions
- Unified operations: Successfully integrated all revenue operations systems
The business impact extends beyond metrics. Graphite has been able to scale their SaaS customer base while improving cash flow management, enhancing customer experience, and reducing operational overhead.
"The platform has proven to be such a perfect fit that our entire team is completely confident in the solution," says Tihanyi. "It's become an essential part of our business operations - everyone agrees it was exactly the right choice for us."
A Partnership Built on Shared Values
The relationship between Graphite and Subskribe has flourished based on shared core values around customer success, responsive support, and innovation.
"What impressed us about Subskribe was their sense of urgency, which is also a core value for us being a fast-growing startup," explains Tihanyi. "When we need something, their team moves quickly and gets things done - that kind of responsive partnership has been invaluable for our growth."
Graphite team members now actively recommend Subskribe to other SaaS companies in their network, based on their exceptional experience with the platform.
Looking Forward
As Graphite continues to expand their SaaS business, they see Subskribe as a crucial enabler of their growth strategy. The platform's reliability, comprehensive feature set, and outstanding support have made it an integral part of their operations.
"I actively recommend Subskribe to other leaders in my networking groups," concludes Tihanyi. "It's been an excellent solution for us, and I'm always happy to share our fantastic experience with others."
About Graphite
Graphite is a leading SEO agency and SaaS provider that combines deep expertise with AI-powered tools to deliver exceptional results for enterprise clients. Their client roster includes industry giants like Calm, Webflow, and Neiman Marcus. As a self-funded company, they maintain a focused approach to growth while delivering high-quality solutions to their customers. Their commitment to innovation and customer success has positioned them as a trusted partner for organizations seeking to optimize their online presence.
Ready to Transform Your Revenue Operations?
Discover how Subskribe can help your company achieve similar results. Schedule a demo today to learn more about our comprehensive quote-to-revenue platform.
