The Subskribe Blog

Insights and innovations in quoting, billing, and revenue in the post-subscription era.

Subskribe Named #1 Momentum Leader in G2 Spring 2024 Reports

Subskribe Named #1 Momentum Leader in G2 Spring 2024 Reports

Subskribe was named the #1 Momentum Leader in CPQ, Subscription Billing, and Revenue Management categories.

By
Patrick Chen

Explore our insights

Why Your SaaS Business Needs to Expand from a Quote-to-Cash to Quote-to-Revenue Mindset
Quote-to-Revenue

Why Your SaaS Business Needs to Expand from a Quote-to-Cash to Quote-to-Revenue Mindset

Learn what quote-to-revenue really means and how SaaS businesses can embrace the shift from quote-to-cash to unlock greater efficiencies, optimize revenue, and give more control to Finance teams. 
By
Prakash Raina
Subskribe Named #1 Momentum Leader in G2 Spring 2024 Reports
Company News

Subskribe Named #1 Momentum Leader in G2 Spring 2024 Reports

Subskribe was named the #1 Momentum Leader in CPQ, Subscription Billing, and Revenue Management categories.
By
Patrick Chen
Announcing Sales Room, Subskribe’s Digital Sales Room Experience
Product News

Announcing Sales Room, Subskribe’s Digital Sales Room Experience

Today we're releasing Subskribe Sales Room, an intuitive and interactive digital sales room experience. With Sales Room, we’ve made it incredibly easy for reps to work hand-in-hand with prospects to modify and customize a deal that will close in record time.
By
Sumit Khurana
Subskribe Earns 52 Awards in G2 Winter 2023 Reports
Company News

Subskribe Earns 52 Awards in G2 Winter 2023 Reports

Subskribe earns 52 awards in G2's latest Winter Report cycle, with an average rating of 4.92 out of 5 stars.
By
Patrick Chen
How Subskribe’s ARR Categorization Redefines Revenue Tracking
Product News

How Subskribe’s ARR Categorization Redefines Revenue Tracking

Subskribe's ARR Categorization takes a unique approach to revenue tracking, allowing for precision in data capture, flexibility in customization, and reporting that is actually actionable.
By
John Medeiros
Subskribe's Multi-Attribute Pricing Sets the Benchmark in SaaS Billing
Product News

Subskribe's Multi-Attribute Pricing Sets the Benchmark in SaaS Billing

Subskribe rolls out Multi-Attribute Pricing to support more complex pricing strategies and be flexible enough to address the myriad of modern SaaS pricing scenarios.
By
Aman Kumar
Subskribe Earns 30 Awards in G2 Fall 2023 Reports
Company News

Subskribe Earns 30 Awards in G2 Fall 2023 Reports

Subskribe was recognized by G2 in its fall report cycle, this time with a mind-blowing 30 awards, including Best Results, Best Support, Easiest To Use, Most Implementable, and Easiest Setup.
By
Patrick Chen
Recapping RevOps In Action: Palo Alto Edition
Events

Recapping RevOps In Action: Palo Alto Edition

Our latest RevOps in Action event, co-hosted with RevOps Co-Op, was nothing short of extraordinary. From discussing changing GTM strategies in a tumultuous market to uncovering the potential of AI in fueling RevOps growth, this event covered it all.
By
Patrick Chen
CPQ Masters: Mahitha Devalapalli, Senior Director, Business Technology at Okta
CPQ Masters

CPQ Masters: Mahitha Devalapalli, Senior Director, Business Technology at Okta

In this edition of CPQ Masters, we speak with Mahitha Devalapalli, Senior Director, Business Technology, Enterprise Architecture at Okta. Mahitha. Prior to her nearly six years at Okta, Mahitha had an illustrious career as a Java developer, having worked at companies like 8x8, McAfee, and Ericsson.
By
Patrick Chen
Harrison Riley, CPQ Industry Expert, Teams Up with Subskribe as Advisor
Company News

Harrison Riley, CPQ Industry Expert, Teams Up with Subskribe as Advisor

Harrison Riley, co-founder and managing partner at CH4 Capital and founder at Glass Beach Ventures, joins Subskribe as an Advisor. In the following guest post, Harrison details why he joined Subskribe and why he’s so excited about Subskribe’s product and future.
By
Harrison Riley
Subskribe Earns 21 Awards in G2 Summer 2023 Reports
Company News

Subskribe Earns 21 Awards in G2 Summer 2023 Reports

Subskribe was recognized in the G2 Summer 2023 report cycle with an impressive 21 awards, including badges for Best Support, Easiest To Do Business With, Best Usability, Most Implementable, Easiest Setup, and Easiest Admin.
By
Patrick Chen
16 Crucial SaaS Metrics You Should Be Tracking
SaaS Metrics

16 Crucial SaaS Metrics You Should Be Tracking

Making data-driven decisions is critical for the success of any SaaS business. To do that, you need to track the right metrics and key performance indicators (KPIs). In this post, we explain the top 16 key metrics that every SaaS business should be paying attention to.
By
Patrick Chen
Unraveling the Top 4 Reporting Capabilities Enterprises Struggle to Conquer
SaaS Metrics

Unraveling the Top 4 Reporting Capabilities Enterprises Struggle to Conquer

Despite the plethora of advanced technology and tools available to SaaS companies, many face the same common issues around reporting and metrics. In this post, we explore the top four reporting capabilities that enterprises struggle with.
By
Patrick Chen
Understanding the Challenges of SaaS Metrics Reporting
SaaS Metrics

Understanding the Challenges of SaaS Metrics Reporting

Most SaaS companies are aware that reporting is a challenging process, and usually it comes down to the simple fact that the data is often not “reporting ready,” which can be for a number of reasons. In this post, we explore the top four SaaS reporting challenges that enterprises encounter when gathering and analyzing metrics.
By
Patrick Chen
CPQ Masters: Aesha Shah, Senior Architect, GTM Systems at Lacework
CPQ Masters

CPQ Masters: Aesha Shah, Senior Architect, GTM Systems at Lacework

In this edition of CPQ Masters, we speak with Aesha Shah, Senior Architect, GTM Systems at Lacework. Prior to Lacework, Aesha spent five and half years working at Okta in Business Systems, where she saw the company grow 10x from $1B to $10B+ in market cap.
By
Patrick Chen
Learning from NYC RevOps Leaders at RevOps in Action
Events

Learning from NYC RevOps Leaders at RevOps in Action

We are thrilled to bring you an exciting recap from our latest event, "RevOps in Action: Insights and Best Practices from RevOps Leaders." This extraordinary gathering brought together a panel of seasoned RevOps leaders, who generously shared their invaluable experiences in building and leading RevOps teams at some of the most rapidly growing companies in SaaS.
By
Patrick Chen
7 Must-Have Capabilities in a Modern SaaS Billing System
Billing

7 Must-Have Capabilities in a Modern SaaS Billing System

If you're outgrowing your current billing setup, or if you simply want to take your billing process to the next level, it's important to understand the key features you should be looking for in a next generation billing system. In this post, we outline 7 must-have capabilities in a modern SaaS billing system.
By
Patrick Chen
CPQ Masters: Hrishikesh Joshi, Solutions Architect at Okta
CPQ Masters

CPQ Masters: Hrishikesh Joshi, Solutions Architect at Okta

In this edition of CPQ Masters, we interview Hrishikesh Joshi, Solutions Architect at Okta. Hrishikesh specializes in CPQ but has extensive experience in the analysis, design, development, and implementation of CRM applications at companies like Equinix, Wipro, and Cognizant.
By
Patrick Chen
11 Reasons Why Traditional Subscription Billing Solutions No Longer Cut It
Billing

11 Reasons Why Traditional Subscription Billing Solutions No Longer Cut It

Traditional subscription billing systems weren't designed for today's dynamic SaaS subscriptions. Here are 11 reasons why your legacy billing system isn't making the cut anymore and why you should consider a billing solution purpose-built for modern SaaS.
By
Patrick Chen
Is It Time to Upgrade Your Billing System? Here Are 8 Signs to Watch Out For
Billing

Is It Time to Upgrade Your Billing System? Here Are 8 Signs to Watch Out For

As your business grows, you may find that your existing billing system was built for a business model you no longer use or that it no longer meets all of your needs. Read on to discover the 8 signs that show it may be time to update your billing system.
By
Patrick Chen
Vivun Saves $500,000 with Subskribe’s End-to-End Quote-to-Revenue Platform
Customer Story

Vivun Saves $500,000 with Subskribe’s End-to-End Quote-to-Revenue Platform

Discover how Vivun saved over $500,000 in implementation costs and went live with Subskribe's end-to-end quote-to-revenue platform in just 4 months.
By
Patrick Chen
CPQ Masters: Abhijit Kumbhar, Sales Operations Manager at Cloudflare
CPQ Masters

CPQ Masters: Abhijit Kumbhar, Sales Operations Manager at Cloudflare

In this edition of CPQ Masters, we interview Abhijit Kumbhar, Sales Operations Manager, Business Process at Cloudflare. Abhijit has had a long and storied career in quote-to-cash, business process architecture, and, of course, CPQ, having worked at leading technology companies like Okta, Nutanix, Pure Storage, and Nimble Storage.
By
Patrick Chen
Subskribe Earns 10 Awards in G2 Spring 2023 Reports
Company News

Subskribe Earns 10 Awards in G2 Spring 2023 Reports

Subskribe earned an impressive 10 awards in G2’s Spring 2023 Report, including awards for Easiest to Do Business With, Best Support, Ease of Setup, and High Performer in the CPQ, Subscription Billing, and Revenue Management categories.
By
Patrick Chen
CPQ Implementation Best Practices
CPQ

CPQ Implementation Best Practices

Once you've selected the right CPQ vendor, it's time to tackle implementation. CPQ implementation doesn't have to be painful or drawn out. Read this post to learn how to set the right process in place for a successful and pain-free implementation.
By
Patrick Chen
42 Key Questions to Ask When Evaluating a CPQ
CPQ

42 Key Questions to Ask When Evaluating a CPQ

If you’re in the process of evaluating CPQ vendors, these 42 questions can serve as selection criteria to help you find a CPQ solution that fulfills your business and IT needs.
By
Patrick Chen
How to Prepare for a Successful CPQ Implementation
CPQ

How to Prepare for a Successful CPQ Implementation

The right CPQ solution makes the end-to-end sales process faster, more accurate, and easier to audit. However, a CPQ is only as good as its implementation strategy. Here are four steps to prepare for a successful CPQ implementation.
By
Patrick Chen
10 Key Capabilities to Look for in CPQ for SaaS
CPQ

10 Key Capabilities to Look for in CPQ for SaaS

Making sure your CPQ has the right features is critical to streamlining processes, reducing overhead costs, and improving the customer experience. In this post, we review key capabilities you should be looking for in a modern CPQ for SaaS.
By
Patrick Chen
The Biggest Challenges and Pitfalls of Traditional CPQ Solutions
CPQ

The Biggest Challenges and Pitfalls of Traditional CPQ Solutions

Despite the many compelling reasons for businesses to consider a CPQ solution, leveraging one isn’t without its challenges, especially when dealing with many of the legacy CPQ vendors in the market. Here are some of the challenges you’ll likely encounter when it comes to deploying, using, and managing legacy CPQ software.
By
Patrick Chen
4 Tell-Tale Signs You Need a Modern CPQ Solution
CPQ

4 Tell-Tale Signs You Need a Modern CPQ Solution

How do you know when it’s time to reevaluate your existing configure, pricing, and quoting process? If your team is experiencing delays in getting quotes to customers or finding errors in the sales quotes your team is generating, it may be time to consider a modern CPQ solution that can streamline your end-to-end sales process.
By
Patrick Chen
Subskribe CPQ Is A Game Changer for BigID, Slashes Costs by 90%
Customer Story

Subskribe CPQ Is A Game Changer for BigID, Slashes Costs by 90%

To accommodate the high volume and complexity of their sales deals, BigID needed a CPQ solution that was able to streamline sales and pricing processes quickly and efficiently. Read this post to discover how BigID went live with Subskribe in just 90 days and cut implementation costs by 90%.
By
Patrick Chen
What is CPQ (Configure, Price, Quote)?
CPQ

What is CPQ (Configure, Price, Quote)?

CPQ stands for configure, price, quote, and is typically used to describe a software system used to produce fast and accurate sales quotes for complex and configurable products and services. The overall purpose of implementing a CPQ is to make the sales process streamlined, faster, and easier to audit.
By
Patrick Chen
Why Has Revenue Recognition Become So Complicated?
Revenue Recognition

Why Has Revenue Recognition Become So Complicated?

Given the combination of contracts involving various products, terms, entitlements, and revenue recognition schedules, complications can always arise as to when revenue can be recognized. There are various ways to recognize revenue depending on the types of products that are sold and the nature of the industry a company operates in.
By
Patrick Chen
Thinking of getting Salesforce CPQ? Think again.
CPQ

Thinking of getting Salesforce CPQ? Think again.

We come across companies struggling with a Salesforce CPQ implementation almost on a weekly basis. This includes companies large and small: from $10M ARR to businesses generating billions of dollars in revenue. Given all the struggles with owning and using Salesforce CPQ, you’d wonder why companies would even consider buying Salesforce CPQ in the first place.
By
Durga Pandey
Discounts: The Fine Line Between Establishing Value and Discounting Your Business
CPQ

Discounts: The Fine Line Between Establishing Value and Discounting Your Business

What customer doesn’t want a good deal? Discounting is as much of an art than it is science, especially in multi-year (e.g. ramp) enterprise deals. Used effectively, discounts can provide SaaS businesses with an effective way to respond to competitive situations and other cases where the perceived value of the solution to the customer is lower than the standard prices of the product. Put another way, discounts can alter a customer’s perception of the value of a product or service in order to generate customer interest, increase customer loyalty, or increase the number of units sold. But the dilemma for many is how much is too much? 
By
Patrick Chen
Buckle Up! Ramp Deals Are Fast Approaching
CPQ

Buckle Up! Ramp Deals Are Fast Approaching

The art of the sales deal goes through many paths, and one of those is the ramp deal. For SaaS businesses, ramp deals used strategically can maximize growth rather than leaving huge amounts of revenue on the table. However, as we well know, SaaS pricing is a pretty complex subject, and throwing in multi-year ramp contracts and discounting only further adds to the complexity. So, should you offer them? Well, like many things in life, it depends.
By
Patrick Chen
Sales Process Efficiencies: Driving Sales Through Seamless Quoting and Pricing
CPQ

Sales Process Efficiencies: Driving Sales Through Seamless Quoting and Pricing

Growing customer expectations of the sales process continue to rise, and business buyers expect seamless experiences even as consumption models continue to shift. Similar to their consumer counterparts, B2B SaaS buyers are savvier than they’ve ever been, showing a strong preference for frictionless, self-service experiences, from initial research through purchase to post-sale support. Many organizations know they need to make changes to deliver on customer expectations, but find themselves mired in resource-heavy, manual pricing and quoting processes that result in inefficiencies across the entire customer interaction.
By
Patrick Chen
Why Customers Love Subskribe
Quote-to-Revenue

Why Customers Love Subskribe

At Subskribe, we are inspired to make hard things easy for customers. Discerning customers can see that, and they love the customer obsession we bring to every interaction. So why do customers love Subskribe so much? Here’s a list of the reasons we hear most frequently.
By
Durga Pandey
Consumption-based Pricing: 4 Reasons You Should Think Twice
Quote-to-Revenue

Consumption-based Pricing: 4 Reasons You Should Think Twice

When it comes to choosing the right pricing model for your business, that golden rule holds true. You’ve heard plenty about SaaS companies evolving their pricing models from a subscription-based model to a consumption-based one. Regardless of whether your competitors are making the change or you’re simply caught up in the hype, the decision comes down to the impact on your revenue. But switching to a consumption-based model isn’t necessarily the right decision for every business. 
By
Patrick Chen
Best Practices for Consumption-based Pricing
Quote-to-Revenue

Best Practices for Consumption-based Pricing

While the consumption-based pricing model has gone mainstream, many companies are still in the early stages of evaluation. Whether you’re evaluating or testing, our primer can help determine if this approach is right for your business, highlighting the benefits and challenges it brings to the table.
By
Patrick Chen
Leveraging Postgres Advisory Locks for Distributed Consensus
Engineering

Leveraging Postgres Advisory Locks for Distributed Consensus

At Subskribe, we solve pretty hard engineering problems. One such hard problem is mutual exclusion of invoice generation. This blog post is the story of how we achieved this without spending a lot of engineering hours by utilizing the technologies at our disposal.
By
Subbu Nagarajan
Accelerating Development with Feature Flags
Engineering

Accelerating Development with Feature Flags

At Subskribe our velocity of feature development is high. Our development philosophy follows the model of Continuous Integration and Deployment (CI/CD). Ideally, when releasing a feature to a specific stage of our environment, we want to isolate that release from the release of any other feature. This enables us to make functionality available only when it has cleared our quality bar. To facilitate this isolation we recently introduced Feature Flags into our environment, leveraging the AppConfig service from AWS.
By
Tim Bradley
Making the Case for an End-to-End Framework for SaaS Revenue Recognition
Quote-to-Revenue

Making the Case for an End-to-End Framework for SaaS Revenue Recognition

The speed and complexity of modern subscription deals have simply outpaced the traditional quote-to-cash tools that the software industry grew up with. Given the almost limitless combinations of contracts involving various products, terms, entitlements, and revenue recognition schedules, complications often arise as to when revenue can be recognized. Recognizing SaaS revenue is even trickier under rapidly changing market conditions and is particularly complicated when contracts get updated over the course of their term. 
By
Prakash Raina
The Large Hidden Costs Of Using A Patched-Together Quote-To-Revenue System
Quote-to-Revenue

The Large Hidden Costs Of Using A Patched-Together Quote-To-Revenue System

Too many companies fall into the best-of-breed trap of buying and patching together separate CPQ, billing, and revenue recognition systems. On the one hand, sales ops teams are tasked with evaluating, buying, and running the CPQ system, which is responsible for creating and managing quotes.
By
Durga Pandey
Adaptive CPQ Is Mandatory for Today’s SaaS Businesses
Quote-to-Revenue

Adaptive CPQ Is Mandatory for Today’s SaaS Businesses

If you’re a growing SaaS company, your pricing model is likely to be straightforward for SMB customers (e.g., $100 a month) but more sophisticated for larger enterprises. In today’s world, however, CPQ in action is much more complex with a number of variables to consider, especially as it relates to products and technology. 
By
Durga Pandey
Announcing Revenue Recognition
Product News

Announcing Revenue Recognition

Today we’re announcing the launch of our Revenue Recognition module, which completes the last pillar of the Subskribe quote-to-revenue platform. From day one, our promise to customers has been to provide a single, unified end-to-end system and we’re delighted to fulfill this promise today. 
By
Yibin Guo
A New Foundation for Post-Subscription SaaS
Quote-to-Revenue

A New Foundation for Post-Subscription SaaS

In a typical quote-to-revenue system, everything starts with the quote. In Subskribe, everything starts with the order. Almost like commits log in a database, orders in Subskribe record all the changes — and upcoming changes — in the financial relationship between a company and its customer.
By
Prakash Raina
The Post-Subscription Era
Quote-to-Revenue

The Post-Subscription Era

Until about a decade ago, software was sold using a license model. Think about buying Microsoft Word. You paid once and received lifetime access to that version of the software. Major updates, like the upgrade from Word 97 to Word 2000, cost extra.
By
Durga Pandey
A New Day for New Deals
Company News

A New Day for New Deals

Today we’re publicly launching Subskribe, and announcing our Series A and Seed funding led by 8VC and Slow Ventures. Subskribe is the Adaptive Quote-to-Revenue platform for the Post Subscription Era.
By
Durga Pandey

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